My Version of “Know Canada”
Studio 360, an award-winning American radio program, has hired the firm Bruce Mau Design to redesign the Canada brand in the hopes of better educating Americans about our country. The result is a campaign titled Know Canada which is easily explained by Mr. Mau himself:
We use the red bars of Canada’s iconic flag, without the maple leaf, to flank some of the things Canada should be known for but maybe isn’t.
Here are couple of examples from the Know Canada campaign:
I have nothing against the campaign – quite the contrary. I’d like for other nations (including America) to have a better understanding of who and what we are. However, I am certain that the Know Canada campaign isn’t going to highlight some of the things that concern me about Canada. So, I decided to make my own version of the ads in order to educate people about things I believe people should know about Canada.
Warning! My version of the campaign isn’t as flattering.